Friday, June 22, 2018

Upending the TV Pricing Model -- Why Pay For What You Don't Watch???

AT&T reportedly will "upend the established model in which cable and satellite-TV companies pay programmers fees based on how many subscribers have a channel accessible in their bundle, regardless of whether they watch it." AT&T's new "'skinny bundle' of channels" will be free to subscribers on unlimited data plans Drew FitzGerald reports in the WSJ, and "...the free version that comes with unlimited-data plans would only count subscribers that spend significant time using the app, according to a person familiar with its plans."

This seemingly simple change represents an important break from tradition -- a necessary step toward more sensible, value-based pricing models for TV/video. It opens the way for a variety of new consumer-value first pricing models.

I have written about why this is urgently needed and where this should go, in “Post-Bundling – Packaging Better TV/Video Value Propositions with 20-20 Hindsight.”  Updates to that post explain why this is increasingly a life or death issue for pay-TV providers.

("Post-bundling," alone, is a fairly straightforward half-step toward the much more advanced customer-value-first models suggested by my FairPay strategy -- as also noted in that prior post.)

Let's hope this crack in the dam of tradition will lead to an increasing range of better offerings.


  1. The blog is created in essential English with no longing towards composing.
    ultra wide monitors

  2. Hey very cool website!! Man .. Excellent .. Amazing .. I will bookmark your website and take the feeds also…I am happy to find numerous useful information here in the post, we need work out more techniques in this regard, thanks for sharing. Facebook marketing

  3. Outside the kitchen, the most successive position of TVs. in the home. using TV Mounts has been in the living iptv service 2019

  4. When I initially commented I clicked the "Notify me when new comments are added" checkbox and now each time a comment is added I get several emails with the same comment. Is there any way you can remove people from that service? Appreciate it!
    A5 size flyer printing services 

  5. The attention on Big Data and your city's conduct towards its information's administration is a basic component towards being a genuinely Smart City. best tv

  6. On the off chance that I needed to give a prime case of incredible quality substance, this article would be one. It's elegantly composed material that keeps your advantage well.

    SEO services in kolkata
    Best SEO services in kolkata
    SEO company in kolkata
    Best SEO company in kolkata
    Top SEO company in kolkata
    Top SEO services in kolkata
    SEO services in India
    SEO copmany in India

  7. Its like you read my mind! You seem to know so much about this, like you wrote the book in it or something. I think that you could do with a few pics to drive the message home a little bit, but instead of that, this is fantastic blog. A great read. I'll certainly be back. mandatory provident fund hong kong

  8. This really even a very good put up that i in fact really enjoyed perusing. It is not necessarily regular that i include the option to ascertain a specific thing. Business Cards

  9. Whatever goods you sell, your products must be noticeable on the shelf. There are various strategies for doing this, and the one you select will greatly depend on the type of goods being promoted and the targeted demographic. Polypropylene film manufacturer

  10. One of the benefits of IPTV is that it can easily be combined with other IP-based services like VOIP or high-speed internet. The company Pandar iptv subscription provides you with excellent assistance in terms of re-selling plans, compatibility, server stability, and many other interesting features, such as IPTV m3u, all for a nice, gratifying, and affordable price.