Selected Items

(See Overview, then these items)

FairPay: Adaptively Win-Win Customer Relationships

Reisman's 2016 book was praised as “an innovative and visionary methodology,” "groundbreaking," a "radically new perspective," "promises to transform business."
A nice summary of the book, and the concept, is in the Foreword by Adrian Payne.
Techonomy (now Worth)
Short, readable overview of the core ideas (11/15/18)
Information Wants to be Free; Consumers May Want to Pay

Journal of Revenue and Pricing Management
A Novel Revenue Architecture to Monetize Digital Offerings.
Practice Paper on FairPay (2/26/18) - excellent introduction
Richard Reisman, Marco Bertini (ESADE Business School)

A brief recap was published in ESADE Knowledge (3/19/18) as
Three Building Blocks to Monetize a Digital Business
...and by the Subscribed Institute's
Australasian Marketing Journal
Invited paper on FairPay and other models (accepted 6/21/19)
"AMJ Best Paper of 2019"
"ANZMAC AMJ Industry Relevance Award"
Richard Reisman, Adrian Payne (University of New South Wales), Pennie Frow (University of Sydney)
Pricing in Consumer Digital Markets:  A Dynamic Framework

Harvard Business Review
When Selling Digital Content, 
Let the Customer Set the Price.
Richard Reisman, Marco Bertini (ESADE B-School)  (11/18/13)
(Very brief - the above journal paper expands on this)

Inc. Magazine
The Disruptive Power of the Ends Game (Part 1 of 2) 9/8/20

The Disruptive Power of the Ends Game, Part 2: Invite the Customer to Help. 9/11/20

...Additional research collaborations on FairPay are described below.

FairPayZone Blog Posts
This FairPayZone blog explores FairPay at various levels and business contexts.
FairPay and Pricing Strategy in General -- Finding Value!
Business Use Cases: Journalism, TV/Video, Music, Apps, Non-Profits, ... 
Process Flow as a Repeated Game
Adaptively Seeking Win-Win Customer Relationships -- A New Economics of FairPay
Behavioral Economics Underpinnings -- Profiting from The Human Side of Consumers
FairPay in the Wild -- Trials
What others have written about FairPay

Video and Slide Introduction
Video and slides of Reisman presentations

Sample FairPay Offer
This sample offer letter to consumers shows how a newspaper might frame FairPay as a privileged benefit to regular patrons  – to enable them to participate in a win-win pricing process and personalize their value propositions  – as an alternative to a standard freemium "soft paywall."

Original Introduction to FairPay
Still the most complete presentation, not much the worse for age (6/20/10)
FairPay: The Future of a Radical Pricing Process 

NMIMS Management Review
FairPay Relationship Pricing: An Adaptive, Value-Based Strategy for Consumer Markets
Richard Reisman, 10/4/17

Naples Forum on Service
Co-Pricing: Co-Creating Customer Value Through Dynamic Value Propositions
Pennie Frow, Richard Reisman, and Adrian Payne, 6/11/15

MediaPost: The Future of Media
Beyond the Ad Model - A New Economics for Media
Richard Reisman, 9/24/12

Technical notes on exemplary algorithm details

Free Support

Free consultation to those interested in evaluating and applying FairPay is offered by Richard Reisman.  (fairpay [at] teleshuttle [dot] com)

Help assembling teams of academic collaborators who can assist in the design and evaluation of trials is also offered.

Academic Collaborations

Scholars who have contributed to the development of FairPay and have interest in assisting with research trials include:
  • Marco Bertini, co-author of the HBR Blog post and a more extensive paper on FairPay pending publication, is Chair of the marketing department at ESADE in Barcelona, Spain. He is considered a leading expert in the area of pricing strategy, is a prolific author in HBR and other leading business and academic journals, and has been working for some time on many of the strategies that FairPay builds on. (Via Dan Ariely and Ayelet Gneezy.)
  • Adrian Payne, Professor of Marketing, University of New South Wales Business School and Pennie Frow, Professor and Program Director, Master of Marketing at University of Sydney Business School.  They have collaborated with Reisman on a presentation and a paper on FairPay in development, and are co-authors of Strategic Customer Management: Integrating Relationship Marketing and CRM,the first textbook on combining those methods, as well as authors of many other influential books and papers in leading publications.
  • Heather Caruso, Director, Center for Decision Research, Booth School of Business, University of Chicago (via Richard Thaler.)

Reisman's Broader Work and Interests

Smartly Intertwingled (Blog)
(Formerly:  Reisman on User-Centered Media)
"Everything is deeply intertwingled," was a guiding insight that led to the Web. People can be smarter about dealing with that - in media services, social media, and society and life more broadly. Technology can augment that.

Recent posts are related to innovative work on social media and Internet platforms, relating to reversing current negative impacts, better business models, privacy, advertising, regulation/antitrust, architectures, and digital democracy.

New York Angels
Reisman is a member (and on the Education Committee) for this member-led organization committed to finding, funding and mentoring great young companies from pitches through a successful exits. New York Angels consists over 130 active members with a wealth of experience across industry sectors, and is one of the top 10 angel groups in the world.

Richard Reisman is a practitioner in online media and e-commerce, and the technologies that drive that, and has been involved in pricing of digital offerings since the 1970s.
(Disclosures, and information on US patent filings now in public domain)