Saturday, November 9, 2019

The Streaming War to End All-You-Can-Eat Streaming Wars

(Image: Wall Street Journal)
Do you hear the giant sucking sound of tens of billions of dollars of content production cost and corporate debt going down the drain? ...of tens of millions of consumers missing out on content they want to watch?

Much like World War I, great powers are massing armies and entrenching content libraries for a Great War that may have no real winners. And once again those great powers (and other contenders) are relying on inflexible strategies that will drain resources, and get mired in a long and costly war of attrition. This time the inflexible trenches that will suck up armies of content dollars are not in the ground, but in the deadweight loss of all-you-can-eat (AYCE) subscription models.

News of this streaming war is everywhere. The Wall Street Journal provided a good summary of the order of battle, and of the collateral damage that consumers will face. Axios notes the huge debt being incurred to create these arsenals of content.

The nimbleness of the German Blitzkrieg ("lightning warfare") demonstrated how WWI strategies of trench warfare could be overcome quickly, and with far less carnage. The players in this streaming war should be looking for a similar Blitzkrieg business model. But I predict it will be the smaller players, less able to throw money at this, who will be driven to experiment with less familiar, but more agile, strategies.

We wanted a "Celestial Jukebox" -- instead we got "subscription hell" and "subscription fatigue." This is the era of "peak content," but only a fraction of it is within any one person's reach -- its costs and its price are unsustainable. Can't we find an ecosystem business model that can sustain a celestial jukebox for the video industry?

Earlier this year I suggested how more agile strategies might operate, in "Risk-Free" Subscriptions to The Celestial Jukebox. The essence of the risk-free subscription is to be flexible, in order to be value-based -- cheap or free at low or zero usage, and rising at a reasonable rate as usage and other aspects of value received increase in that month, up to a set monthly cap. Think of it as a pay-ramp instead of a pay-wall. This kind of flexibly affordable model that is based on the value that each individual viewer actually receives (and that ramps up less prohibitively than pay-per-view) will get more viewers to buy more subscriptions. That will generate more profit from more viewers for every provider who has content that viewers want.

Such a pricing model also offers sensible economics across a mix of providers and aggregators. Disney could leave most of its content on Netflix for those who are only occasional viewers, while attracting its more regular fans to direct relationships on Disney+ with added features (such as its newest and hottest shows, and extra perks).

Instead of the all-or-nothing battle for AYCE subscriptions, providers can build relationships with all or most of their potential viewers. Think of this as agile pricing for a good customer value experience (CVX) -- and for a fair revenue share to platforms, content providers, and creators.

Disney is apparently ignoring such options, presumably thinking its Magic Kingdom will enthrall enough users to take the risk that they will not view (and enjoy) $7 worth every month. All of the great powers may similarly be too entrenched in their thinking to want to experiment.

But less dominant providers -- and entrepreneurial upstart aggregators of many providers -- may come to embrace agility and Blitzkrieg asymmetry, seeing that the biggest risk for them is not to take the risk that a risk-free model will empower them to fight a win-win battle -- one based on desirability of their content, not just overwhelming scale.

More on this theme:
More about FairPay

A brief introduction is in Techonomy"Information Wants to be Free; Consumers May Want to Pay"
(FairPay is an open architecture, in the public domain. My work on FairPay is pro-bono. I offer free consultation to those interested in applying FairPay, and welcome questions.)


  1. Great post I would like to thank you for the efforts you have made in writing this interesting and knowledgeable article. Agile Working

    1. Great Article Cloud Computing Projects

      Networking Projects

      Final Year Projects for CSE

      JavaScript Training in Chennai

      JavaScript Training in Chennai

      The Angular Training covers a wide range of topics including Components, Angular Directives, Angular Services, Pipes, security fundamentals, Routing, and Angular programmability. The new Angular TRaining will lay the foundation you need to specialise in Single Page Application developer. Angular Training

  2. Great article with excellent idea!Thank you for such a valuable article. I really appreciate for this great information.. video server

  3. The iptv app is all in English commentary, which can be connected to your sound system around the pub by trained engineers. The majority of the channels are also broadcast in high-definition, which looks great when connected to an HDMI cable.

  4. Perusing this article gave me numerous things to consider. You have some quality data here that any peruser would appreciate. I share huge numbers of your perspectives in this article.

    SEO services in kolkata
    Best SEO services in kolkata
    SEO company in kolkata
    Best SEO company in kolkata
    Top SEO company in kolkata
    Top SEO services in kolkata
    SEO services in India
    SEO copmany in India

  5. Great survey, I'm sure you're getting a great response. streaming

  6. You have a very nice layout for your blog” i want it to use on my site too “  jailbroken fire tv

  7. Just saying thanks will not just be sufficient, for the fantasti c lucidity in your writing. I will instantly grab your rss feed to stay informed of any updates. Film streaming

  8. awesome internet site! I cherish the way it is easy upon my eyes it's far. i am wondering how I might be notified whenever one greater screen has been made. searching out extra new updates. Have a large hours of hours of daylight hours!

  9. first rate proclaim. i was constantly checking this weblog, and Im inspired! extraordinarily beneficial info particularly the closing proportion, I take care of such reference loads. i was exploring this particular information for a long period. thanks to this weblog my exploration has over and finished in the midst of.

  10. Way cool! Some very valid points! I appreciate you writing this write-up and also the rest of the site is very good. Thanks sharing for this awesome site.


  11. This site is very fantastic. Very awesome post. In first time I am visit your site, and your site change my day. Thanks for sharing.

    Elmedia Player Pro Crack

  12. There's a lot opportunity and benefits to live streaming your events that will provide additional revenue for your events. You just need to decide if you're going to offer it, and when you do, use it properly. virtual wedding streaming service

  13. Remo Repair RAR Serial Key Crack Latest Version is a simple but useful software for repairing RAR files. Compressors are designed to compress a range of information into a compressed file. The problem with some of these files is that it is sometimes difficult for users to extract the contents of such data.
    Jihosoft File Recovery Serial Key Crack Latest Version
    Coffeecup Responsive Site Designer Serial Key Crack Latest Version/
    iPhone Backup Extractor Serial Key Crack Latest Version

  14. MikroTik crack is the hardware operating system from MikroTik RouterBOARD. but MikroTik RouterOS is the best and can be easily install on a PC. It makes it a router with all essential functions: routing, firewall, bandwidth management, WLAN access point, connection, hotspot gateway, VPN server, etc.
    Plugin Boutique Scaler Mac Crack
    Roland Cloud Total Crack
    YouTube By Click Crack

  15. System Mechanic Activation Key Latest Version is a software suite that secures, optimizes, repairs and refines your computer so that the system can run faster and better. Iolo System Mechanic is a quick and easy way to delete unwanted files from your PC and give it a noticeable improvement in performance.
    Tunepat Activation Key Latest Version
    Adobe Acrobat Pro DC 2021 Activation Key Latest Version
    Autodesk Infraworks Activation Key Latest Version

  16. Chimera Tool Registration Key Free Download configuration is now available here for free download. This is an amazing tool for flashing or unlocking almost all phones. To get the latest version settings, just follow the links below; the links are completely free and also safe to download.
    Express VPN Crack Latest Version
    Modo Bass For Mac Crack Latest Version
    Positive Grid-bias FX 2 Elite VST Crack

  17. WinZip Crack is a Windows program that allows you to archive and compress files for more efficient storage or distribution. With its simple interface and navigation, it is always ahead of the competition.
    Zoner Photo Studio X
    Removewat Crack
    DC Unlocker Activation Key Crack
    GetFLV Pro Crack

  18. Windows Activator KMS Serial Key Crack Latest Version is a launcher program without which you do not have access to all Windows features. This activator acts as a system that unlocks Windows features so that all users get all Windows features freely.
    ANT Download Manager Serial Key Crack Latest Version
    Keyshot PTO Serial Key Crack Latest Version
    Stellar Data Recovery Serial Key Crack Latest Version

  19. HD Tune Pro Serial Key Latest Version is an effective tool to improve your program. Increase the efficiency of the program. It offers a very easy and useful atmosphere to execute. It is also possible to solve your complete hardware problem using it.
    Wondershare Mobiletrans Serial Key Latest Version
    SmartDraw Serial Key Latest Version
    Tubemate Downloader Serial Key Latest Version

  20. Advanced Installer Architect Crack is a Windows Installer creation tool Windows Installer provides easy-to-use graphical interfaces for creating and managing installation packages using Windows Installer technology (EXE, MSI and others). With the full version of Architect, you can configure, configure or modify projects without using a graphical command line interface. The complete installation package must be able to install the program on any Windows operating system or this version to prepare the installation files on your Windows operating system with advanced. You can download from Crackclick.

  21. Pixellu smartalbums Crack is designed for speed and ease of use. Creating an album with SmartAlbums 2021 is so easy that you really like it.
    sidify Music Converter Crack
    Malwarebytes Anti Malware crack
    Adobe Photoshop cc Crack

  22. Eset NOD32 Antivirus Crack intelligently scans and protects computers. It allows you to use your computer regularly and undisturbed (especially when you disable notifications or switch to game mode). ESET NOD32 Antivirus 2019 provides excellent protection and customizable results regarding detected malware and false positives. ESET NOD32 is the industry leading antimalware solution that allows you to play seamlessly, block scammers, and freely without worrying about surfing the internet, working, or playing. It offers you fast, convincing and simple anti-infection security without directing it. The best known proactive identification boxes and increasing dangers are hours or hours faster than various advanced antivirus programs. You can download from Crackclick.

  23. Your post is very interesting to me. Reading was so much fun. I think the reason reading is fun is because it is a post related to that I am interested in. Articles related to 메이저놀이터순위 you are the best. I would like you to write a similar post about !