Help assembling teams of scholarly collaborators who can assist in the design and evaluation of trials is also offered.
Business/Scholarly Research Teams
An eminent research team was assembled in 2015-16 for a prominent marketing research organization that has worked with major newspapers and other businesses, with the objective of assisting in proposing and conducting low-risk trials of FairPay for such a business. That organization has not moved forward on the planned project, but that team of scholars remains interested in doing similar research on FairPay and related strategies for qualified business partners. Other prominent academic researchers have also expressed interest in participating in such studies. Please contact Reisman if you have interest in learning more about such opportunities, either as research or business partner.
Scholars who have contributed to the development of FairPay and have interest in assisting with research trials include:
- Marco Bertini, head of the Marketing Department at ESADE in Barcelona, Spain. Marco is lead author of the HBR article (When Selling Digital Content, Let the Customer Set the Price) and co-author of a more extensive paper on FairPay pending publication (A Novel Revenue Architecture to Monetize Digital Goods). Marco is considered a leading expert in the area of pricing strategy, a prolific author in HBR and other leading business and academic journals, and has been working for some time on many of the strategies that FairPay builds on. (Via Dan Ariely and Ayelet Gneezy.)
- Adrian Payne, Professor of Marketing, University of New South Wales Business School and Pennie Frow, Professor and Program Director, Master of Marketing at University of Sydney Business School. They have collaborated with Reisman on a presentation (Co-Pricing: Co-Creating Customer Value Through Dynamic Value Propositions) at the 2015 Naples Forum on Service, and a research paper on FairPay in development. They are co-authors of Strategic Customer Management: Integrating Relationship Marketing and CRM,the first textbook on combining those methods, as well as authors of many other influential books and papers in leading publications.
- Heather Caruso, Executive Director, Center for Decision Research, Booth School of Business, University of Chicago (via Richard Thaler.)