Similarly, The Long Tail of Prices is a tail of potential buyers ordered by the price they are willing to pay.
Conventional set prices lop off the tail by refusing to make sales to those unwilling to pay the set price. This eliminates a potentially significant market, out of fear that selling to those buyers will cause the other buyers to demand lower prices. Conventional set prices also lop off the top of the fat head, since the seller gets only the set price, even from those who might be willing to pay more. So revenue is only the green box, even though there is a red surplus at the top of the head, and a long amber tail to the right. This shows the huge opportunity that FairPay opens up.
It is not a matter of altruism, but simply of practical economics, on a basis that takes broader market factors and behavioral economics into the equation, and using a more dynamic and cooperative process.