Wednesday, July 19, 2017

Subscription Marketing: Anne Janzer Reviews FairPay

Anne Janzer's Subscription Marketing: Strategies for Nurturing Customers in a World of Churn is one of the best and most popular guides on this increasingly vital subject. Now Anne has applied her marketing insights and clear writing style to a review of my book, FairPay: Adaptively Win-Win Customer Relationships.

Anne observes that my work on FairPay (and its broader perspective on pricing and relationship strategies) is very aligned with her ideas on value nurturing as a core strategy for "sustaining the customer relationships that build long-term success" in the Subscription Economy. That alignment gives her a deep appreciation of how FairPay adds a new dimension that managers should be thinking about. 

Her review, "Disrupting Subscription Pricing: FairPay," provides a concise overview of FairPay and its motivation. Here is a sampling of her comments on why FairPay matters:’s a natural fit for the evolving Subscription Economy... 
The model brings the business much closer to its customers... Instead of running “voice of the customer” surveys, you can see how people vote with their actual dollars. 
The pricing model itself is based on both trust and value... 
In many ways, the FairPay pricing model is the perfect complement to the practice of value nurturing outlined in Subscription Marketing. 
She concludes with a nod toward the unconventional nature of FairPay:
As soon as you start picturing this in your head, questions will pop up... But before you start thinking of the objections, ask yourself this: 
How would FairPay change the way you do business? 
How would your business operate today if your revenues were directly tied to the customer’s perception of value? What would you do differently in marketing, product development, or support? How would it change the way you think of customers, and of pricing?
I hope you will read her review, and then take a closer look at how FairPay works and why you should be thinking about its implications -- how you can make value nurturing include value discrimination. Even if you are not yet ready to go far with it, thinking about FairPay will change how you view your business. Details are in my book, and my blog (see the Overview, and More Details).

I also highly recommend that you read Anne's book, which provides a practical understanding of the essentials of subscription businesses -- why value nurturing matters and how to make it central to your business.


  1. My teachers asked me to complete thesis paper within 4 months. But I am very much afraid how to complete it. My teachers asked me to give plagiarism free content. It conjectures to me that I have got my platform to complete my thesis paper. read more to get idea on this specific topic that you are rummage for.

  2. Marketing subscription is waiting for your life with the true effort. You can cover the section of the Janzer reviews and can get the true pace of your life. You can visit site and can find the fairpay zone here.

  3. The field of the subscription of the marketing has the new area of the Anne Janzer reviews. You can also find the nice area of selection here. Go and click here in order to find the new zone of the life with the different taste.

  4. Baseball is a diversion like cricket. I like moderately every entertainment and base ball is in like manner one of them. Baseball by and large played in American urban regions. This delight has discover more here own eagerness. Baseball is a blazing entertainment. bowler hurls the ball towards the batsman.

  5. I am certain your book containing some eminent data. This go to page is the awe inspiring method to express your sentiments and it is the phenomenal getting field. I simply need to inspect your book.

  6. Your composing style says a great deal regarding what your identity is and as I would like to think, I'd need to state you're canny. This article reflects my very own large number contemplations regarding this matter. You are genuinely novel.

    SEO services in kolkata
    Best SEO services in kolkata
    SEO company in kolkata
    Best SEO company in kolkata
    Top SEO company in kolkata
    Top SEO services in kolkata
    SEO services in India
    SEO copmany in India

  7. There are many tips for the correct marketing for the business. It is really important to have effective marketing. These days, LED video walls is providing a good show for the audience that allows to generate many customers.

  8. These are really good opportunities for the business. They can also use the new téléphone IP québec system to make marketing more effective. This phone system provides the translucent sound and are able to use while going aboard for business work.

  9. This is exactly equally an excellent content i quite really liked checking. This isn't all the time which i possess potential to work out an issue. Professional Designing

  10. Both for the advancement or launch of a startup and also for the analysis of brand-new organization financial investments, business strategy becomes an essential tool. So despite the fact that you have a recognized company, you will certainly still need a business plan as you expand and improve that organization. Business plan consultant

  11. That is very helpful for increasing my knowledge in this field. business names ideas

  12. You can find out what people are looking for by looking at keyword statistics. You may be able to generate even more purchases if you choose keywords with a high search volume but low competition. SEO companies near me