Thursday, August 1, 2019

Break Through Your Old Biz-Model Blinders! -- Updated Workshop, NYC 9/26

I am again leading a workshop that will challenge your foundational ideas -- at NYCML19 (the annual summit of NYC Media Lab) on Thursday, 9/26. It was very well-received last year, and now updated:

21st Century Customer Relationships, Value Propositions, and Pricing
A New Economics for Digital Content and Services.

"This workshop is an exploratory “think tank” workshop on future directions in Customer Relationships, Value Propositions, and Pricing. Participants will learn to see through presumptions now obsoleted by the new economics of digital content and services. Participants will be shown a promising architecture for a new logic that includes “risk-free subscriptions” (as a pay-ramp rather than a pay-wall), and that customizes prices based on value. We will explore how to chart a strategic path that rethinks conventional approaches and points to incremental steps toward a deepening transformation. This workshop relates to the “relationship economy” in which recurring revenue, subscription, and membership models are becoming mainstream, all driven by the win-win potential of the “post-scarcity” economics of digital media. It will draw on AI, machine learning, and operationalizing ethics in business models."

This interactive session will be a forum for rethinking how we do business, earn profits, and create value in our new digital world. We will consider a wide range of current and emerging models in terms of a "Ladder of Value" -- including subscriptions (unlimited, and usage-based), paywalls, freemium, membership, crowdfunding, patronship, pay what you want, micropayments, dynamic pricing, blockchain, and paying consumers for their data and attention -- with a perspective that spans commercial services, journalism, the arts, and non-profits.

A preview of this perspective is in my posts, The Relationship Economy -- It's All About Valuing Customer Experience, and The Elements of Next-Gen Relationships and Pricing -- A Unifying Framework. .

NYCML'19 is a snapshot of the best thinking, projects and talent from across the City's industry and university ecosystem. Through thought-provoking discussions, hands-on workshops, and 100 innovative demos, attendees will consider pressing issues related to digital media innovation.

REGISTRATION: This workshop will be 1-2 pm.  Registration for NYCML19 is required (and includes all workshops). (Sign-up for workshops begins 9/3, but the conference usually sells out, so do register early.)

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A brief introduction is in Techonomy"Information Wants to be Free; Consumers May Want to Pay"

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