Monday, October 1, 2018

NYCML18 Workshop Deck - "21st Century Customer Relationships, Value Propositions, and Pricing - A New Economics for Digital Services" (A FairPay Perspective)

My deck is now available on SlideShare – it contains many thought-provoking links...

I had the pleasure of presenting a wide-ranging workshop -- designed to break through old biz-model blinders -- to a very engaged audience at NYCML18 (the annual summit of NYC Media Lab) on Friday, 9/21/18.

We are now at a critical juncture in business, marketing, and broader aspects of market capitalism. If we do not rethink some dangerous unspoken presumptions, we will fail to reap the true promise of this emerging digital era.

The workshop was an exploratory “think tank” discussion on future directions in Customer Relationships, Value Propositions, and Pricing, which had been billed as follows.
  • Participants will learn to see through presumptions now obsoleted by the new economics of digital content and services -- and make that concrete with the example of one promising architecture for a new logic.  
  • From there we will explore in open discussion how to chart a strategic path that (1) rethinks conventional approaches and (2) points to incremental steps toward a deepening transformation. 
  • This workshop relates to AI/ML and ethics in business models, and the “relationship economy” in which recurring revenue, subscription, and membership models are becoming mainstream, all driven by the “post-scarcity” economics of digital.

Our focus was on rethinking how we do business, earn profits, and create value in our new digital world. We considered a wide range of current and emerging models in terms of a "Ladder of Value" -- including subscriptions (unlimited, and usage-based), paywalls, freemium, membership, crowdfunding, patronship, pay what you want, micropayments, dynamic pricing, blockchain, and paying consumers for their data and attention. It drew on a perspective based on the FairPay architecture for win-win, customer-value-first relationships (described in depth in this blog) that spans a wide range of commercial services, journalism, the arts, and non-profits.

Similar perspective is conveyed in my post, The Relationship Economy -- It's All About Valuing Customer Experiences -- plus the "Ladder of Value" section at the end of Finding Value in The Subscription Economy

NYCML'18 is a snapshot of the best thinking, projects and talent from across the City's industry and university ecosystem. Through thought-provoking discussions, hands-on workshops, and 100 innovative demos, attendees will consider pressing issues related to digital media innovation.

------------------------
More about FairPay

For a full introduction to FairPay see the Overview and the sidebar on How FairPay Works (just to the right, if reading this at FairPayZone.com). There is also a guide to More Details (including links to a video). 

My article in the Journal of Revenue and Pricing Management, "A Novel Architecture to Monetize Digital Offerings" also provides an overview of FairPay (summarized more briefly in the ESADE Knowledge article "Three building blocks to monetize a digital business," and previously in Harvard Business Review, "When Selling Digital Content, Let the Customer Set the Price.").

Even better, read my highly praised book: FairPay: Adaptively Win-Win Customer Relationships.

(FairPay is an open architecture, in the public domain. My work on FairPay is pro-bono. I offer free consultation to those interested in applying FairPay, and welcome questions.)

15 comments:

  1. It was extremely helpful for me. Excellent writing Always love to learn new things about one of my favorite authors likeyou. if you can develop the whole patterns click here then you need to keep in mind that it will change a lot of things and some new ideas.

    ReplyDelete
  2. The overall fact could lead you into your place where you are heading though in your blog. Find more here http://www.interactiveagencies.net/top-digital-media-companies/ It does not matter that which class you are in that time but you did have some experience in writing.

    ReplyDelete
  3. This workshop is very important for students and people are learning from differently thrufh such workshops. So i always find this kinda information.

    ReplyDelete
  4. Workshop about the value propositions is held where you can find all the solutions to your problems. You can get the webpage from this field and can find the fairpay book with this field of the interaction.

    ReplyDelete
  5. A latent workshop is opened for the good and all bright items or the people. The realistic use of the http://www.retype.biz/professional-typing-sample-online/ has been inquired for thermals. The depiction is done for the students for the field to grow and expand for the future opportunities.

    ReplyDelete

  6. *Youre so cool! I dont suppose Ive read anything like this before. So nice to find somebody with some original thoughts on this subject. realy thank you for starting this up. this website is something that is needed on the web, someone with a little originality.
    Digital Marketing

    ReplyDelete
  7. Hi there would you mind letting me know which hosting company you're working with? I've loaded your blog in 3 different web browsers and I must say this blog loads a lot faster then most. Can you suggest a good internet hosting provider at a fair price? Kudos, I appreciate it!search marketing

    ReplyDelete
  8. Currently it appears like BlogEngine is the preferred blogging platform out there right now. (from what I've read) Is that what you're using on your blog? google adwords certification singapore

    ReplyDelete
  9. This is such a great resource that you are providing and you give it away for free. I love seeing blog that understand the value of providing a quality resource for free. Relationships

    ReplyDelete
  10. This valuable appears to be like utterly preferred. Every single one of small to medium sized details manufactured using lots of the past becoming familiar with. I need this approach a tremendous amount. Wordpress Development

    ReplyDelete
  11. Hey friend, it is very well written article, thank you for the valuable and useful information you provide in this post. Keep up the good work! FYI, please check these depression, stress and anxiety related articles:

    Private Job Kaise Paaye

    How to Get Job in Microsoft

    How to Get Job in Canada

    How to Get Jobs at USA


    Asbestos Removal

    Mesothelioma Law Firm

    Mesothelioma Claims

    Asbestos Compensation

    Asbestos Claims


    You can also contact me at www.jobsadda.com@gmail.com for link exchange, article exchange or for advertisement.

    Thanks a lot

    ReplyDelete
  12. This is such a great resource that you are providing and you give it away for free. I love seeing blog that understand the value of providing a quality resource for free. 789 ทางเข้า

    ReplyDelete