21st Century Customer Relationships, Value Propositions, and Pricing
A New Economics for Digital Services.
This workshop is an exploratory “think tank” discussion on future directions in Customer Relationships, Value Propositions, and Pricing
- Participants will learn to see through presumptions now obsoleted by the new economics of digital content and services -- and make that concrete with the example of one promising architecture for a new logic.
- From there we will explore in open discussion how to chart a strategic path that (1) rethinks conventional approaches and (2) points to incremental steps toward a deepening transformation.
- This workshop relates to AI/ML and ethics in business models, and the “relationship economy” in which recurring revenue, subscription, and membership models are becoming mainstream, all driven by the “post-scarcity” economics of digital.
This interactive session will be a forum for rethinking how we do business, earn profits, and create value in our new digital world. We will consider a wide range of current and emerging models in terms of a "Ladder of Value" -- including subscriptions (unlimited, and usage-based), paywalls, freemium, membership, crowdfunding, patronship, pay what you want, micropayments, dynamic pricing, blockchain, and paying consumers for their data and attention -- with a perspective that spans commercial services, journalism, the arts, and non-profits.
A preview of this perspective is in my post, The Relationship Economy -- It's All About Valuing Customer Experiences -- plus the "Ladder of Value" section at the end of Finding Value in The Subscription Economy
This workshop will be 10:30am-12pm, at NYU Kimmel Center. Registration for NYCML18 is required (and includes all workshops). (Sign-up for specific workshops will be in September, but the overall conference usually sells out, so register for that early.)
Even better, read my highly praised book: FairPay: Adaptively Win-Win Customer Relationships.