Wednesday, December 16, 2020

Marketing Journal Paper on FairPay Wins Industry Relevance Award

It is a pleasure to report that my invited paper on FairPay, co-authored with two prominent marketing scholars, won the first-ever ANZMAC AMJ Industry Relevance Award:

For the Australasian Marketing Journal article that makes the most significant contribution to advancement of the practice of marketing, sponsored by the Australian Marketing Institute.
The article, Pricing in consumer digital markets: A dynamic framework, was co-authored with Adrian Payne, Professor of Marketing at the University of New South Wales School of Marketing, and Pennie Frow, Professor of Marketing at the University of Sydney. The selection panel considered all articles in the AMJ for the past three years. Their statement on selecting our article:
The selection panel believes this article developed a pricing framework (Fairpay) that is novel and stimulating for marketing managers. The article analyses new possibilities for pricing to implement personalised and participative pricing schemes that may become feasible which may have advantages to both consumers and marketers.  The paper discusses how to handle the risks to marketers, such as some consumers underpaying, by for example removing the opportunity for further Fairpay participation for those consumers and dropping them back into conventional fixed price payment. From the perspective of this award, it is pleasing to see an industry co-author on this article.
My thanks to ANZMAC and AMJ for enabling this publication and for the honor of this recognition of the practical significance of the new possibilities that FairPay enables. And, thanks to Adrian and Pennie for the invaluable insights, support, and academic rigor they added to this effort.

10 comments:

  1. Great Blog, good to see it. Really Great Suggestions, thanks for sharing with us. Get the amazing Website Designing Services by one of the best Website Designing Company in Delhi, India at an affordable price by well-experienced Website Designers.
    Website Development Company

    ReplyDelete
  2. Appslure Technologies is the fastest growing Best Mobile App Development Company in USA. our team builds user-friendly Mobile applications with Customer satisfaction.

    ReplyDelete
  3. Marketing is really an important thing for the business. It gathers the response for the business. But, business also have to be collect those response properly otherwise, it will be negative for the business. You can hire professional contact center to provide the required services.

    ReplyDelete
  4. Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point. You obviously know what youre talking about, why throw away your intelligence on just posting videos to your site when you could be giving us something informative to read? energy drink promotion

    ReplyDelete
  5. Wow, cool post. I'd like to write like this too - taking time and real hard work to make a great article... but I put things off too much and never seem to get started. Thanks though. best website to hire freelancers

    ReplyDelete
  6. Dido Media is here for all of your web design johnson city tn Needs. We handle everything from Web Design Johnson City TN, Search Engine Optimization, Google Map Pack Ranking, Social Media and Google Ads! We're you're one stop shop to be successful online.

    ReplyDelete
  7. This comment has been removed by the author.

    ReplyDelete
  8. This is a excellent blog, would you be involved in doing an interview about just how you designed it? If so e-mail me! Cursos en oferta

    ReplyDelete
  9. still much uncertainty around what hybrid events will look like and the best practices for engaging hybrid audiences, but it's already clear that they offer new personalization opportunities. thank you email after networking and presenter biography for conference

    ReplyDelete
  10. You bear through a awesome vacancy. I sanity definitely quarry it moreover personally suggest to my buddys. I am self-possessed they determination be benefited from this scene. read review

    ReplyDelete