Monday, March 14, 2011

How Do You Explain Something That's Never Existed Before?

This is one of my favorite images, and largely speaks for itself.  So you can stop here (all else is commentary).

Some general commentary on where this came from and the challenges it alludes to are on my other blog.

More specific to FairPay, I came back to this image while struggling to explain the FairPay pricing process and why it matters.

Do you start with the problem of pricing for digital media?  ... with the problems of free and freemium pricing models?  ...with Pay What You Want?  ...with the problems of pricing before you know what you bought and the benefits of "Price it Backward?"  ...with the idea that pricing should be a process of dialog, not a single number?  ...with the idea of tracking prices through Internet feedback?  ...with The Long Tail of Price Sensitivity?

All of these are important (and many have been subject of posts on this blog), but none of them seems to get the whole idea across.

Of course cave men never had to make an elevator pitch (or did they?).

----
This is from the October 1981 announcement of the Xerox Star workstation, the productized version of the Alto, the very first computer with a WIMP (Window, Icon, Menu, Pointing device) Graphical User Interface.  (To anyone who has the full advertisement this was clipped from, I would love to have a better, more complete copy.)
----
[Image to text:]
"How do you explain something that's never existed before? ... He had a similar problem"
(Caveman to cavemen explaining the wheel.)

6 comments:

  1. Awesome blog. I would love to see true life prepared to walk, so please share more informative updates. Great work keeps it up. 200-125 exam dumps

    ReplyDelete
  2. This is one of my beloved pictures, and to a great extent business essay Australia justifies itself with real evidence. So you can stop here (all else is commentary).Some general critique on where this came from and the difficulties it suggests are on my other blog.

    ReplyDelete
  3. With over 40 years of experience in providing luxury kitchen design in Italy and all over Europe, Smart Kitchens search and bring exclusive fit out products and furniture from Italy all the way to your home to give your kitchen the makeover it deserves.

    ReplyDelete
  4. We take pride in ensuring that our customer’s employees work in safe and rewarding environments, where they can focus on delivering their KPI’s unhindered by worries around potential accidental threats. We believe in delivering turnkey high-quality systems built on long lasting customer relationships that are tailor made, integral with existing infrastructure and are state of the art. If you need any of fuel leak detector services, we are here to satisfy you about your project’s needs.

    ReplyDelete
  5. A fantastic and helpful article is How Do You Explain Something That's Never Existed Before. I've read all of your blogs, and they're all very helpful. I appreciate you sharing this, and please continue your good work. but today I am searching the how to write a report service piqued my interest, I used it today to assist children with their academics. I thought everything turned out great and would recommend using it.

    ReplyDelete