- FairPay gained wide recognition with publication of the HBR Blog post co-authored with Marco Bertini (11/18/13): When Selling Digital Content, Let the Customer Set the Price.
- Marco and I have co-authored a longer article (pending publication) that goes deeper into the principles of FairPay: A Novel Architecture to Monetize Digital Goods.
Detailed Information
--Blog Posts: This FairPayZone blog explores FairPay at various levels and in various business use cases. The following posts are recommended for general orientation:
FairPay and Pricing Strategy in General
- Beyond the Deadweight Loss of "All You Can Eat" Subscriptions
- Beyond Freemium -- Free? Paid? Freemium?... Finding Whatever Works
- Paywall 2.0 ...and Paywall 3.0 -- Focus on the Customer!
- "E-Books Are Reading You" -- How That Enables a New and Far Better Economics
- Cutting the Gordian Knot of Price Setting: FairPay, Pay Walls, Hurdles, and Simplicity
- The Long Tail of Prices -- Uncoil it with FairPay
FairPay for Journalism and Other Business Use Cases
- "Why should I pay you?" - Bezos' Washington Post - a New Business Model for Journalism
- Pierre Omidyar: Adventures in New Business Models for Journalism
- FairPay for The Times?...for JournalismOnline newspapers?...or Google Newspass?
- FairPay for the App Store -- A Radical Pricing Process for Higher Revenue
- Other businesses, including music, video, books, games, and Groupon-style coupon services for non-digital services, are addressed in other posts. (Try the search box.)
FairPay Process Details
- Guiding FairPay Pricing for Control and Predictability
- FairPay Process Dynamics -- a Big Picture Diagram
- FairPay Pricing -- Some Process Diagrams
A New Economics of FairPay
- An Invisible Handshake for The Digital Wealth of Nations
- Harnessing the Demons of The Digital Economy
- So Last Century! - It's Time to End the Tyranny of Set Prices
- Turning the Invisible Hand to Create Shared Value -- The FairPay Strategy
Behavioral Economics Underpinnings of FairPay
- Making Customers Want to Pay You -- Research on How FairPay Changes the Game
- Thinking Fast and Slow about FairPay: A New Psychology for Commerce in a Networked Age
- Pay What You Want -- Still Crazy After All These Years?
--Video and slide introduction.
--More details on FairPay and Reisman at the Teleshuttle Web site.
I offer free consultation to those interested in evaluating and applying FairPay, and am happy to address questions. Please contact me at fairpay [at] teleshuttle [dot] com.
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Marco Berini, co-author of the HBR Blog post and the more extensive paper pending publication (as noted above), is Chair of the marketing department at ESADE in Barcelona, Spain. He is considered a leading expert in the area of pricing strategy, is a prolific author in HBR and other leading business and academic journals, and has been working for some time on many of the strategies that FairPay builds on.
Adrian Payne and Pennie Frow and I are presenting on FairPay at the Naples Forum on Service, an academic conference in Naples, Italy, June 2015, and are working on a more extensive research paper for publication, They are co-authors of Strategic Customer Management: Integrating Relationship Marketing and CRM,the first textbook on combining those methods, as well as many other books and papers in leading publications.
(My background is as a practitioner in online media and e-commerce, and the technologies that drive that, and I have been involved in pricing of digital offerings since the 1970s.)
[This page is in progress -- links and more informational pages to be added.]
