Tuesday, June 7, 2016

My Forthcoming Book on "FairPay: Adaptively Win-Win Customer Relationships"


Enterprises everywhere are recognizing the need to be more customer focused, but struggle to see how.  This new book explains a revolutionary approach to pricing – FairPay -- that can change the game.  FairPay is a new logic for conducting ongoing business relationships that adaptively seek win-win value propositions in which price reflects value.

I am very pleased to report that this book is in production, to be published later this year. It will be part of a series on Service Systems and Innovations in Business and Society, curated by Jim Spohrer and Haluk Demirkan of The International Society of Service Innovation Professionals (ISSIP), and published by Business Expert Press (BEP).

Jim saw the potential of FairPay, and how well it is aligned with the service-related innovations he and his colleagues at IBM and ISSIP are championing. He asked that I write this book, drawing on the material in my blog. I look forward to seeing it published in the coming months.

The full title is FairPay: Adaptively Win-Win Customer Relationships. It pulls together a wealth of material from the blog plus new additions. The book has sections that are very pragmatically focused on how FairPay works in specific industry use-cases (as an alternative or complement to conventional freemium subscriptions, paywalls, and other methods). It also addresses the conceptual foundations in marketing, behavioral economics, game theory, and related areas.  It explains how FairPay can solve critical problems in pricing, value propositions, and customer relationships -- with a focus on the digital content and services businesses now in the throes of digital disruption, but also for other businesses.

I hope readers (both early followers and those new to these strategies) will find this not only a useful introduction to FairPay, but also a thought-provoking perspective on the broader issues of modern consumer commerce and how to make it far more win-win.

Some of the new material in the book will be featured in added blog posts over the coming months.

I will be providing updates about the book on this blog as it approaches publication.

Background:

Business Expert Press is a leader in concise and applied learning resources, and partners with Harvard Business Publishing

ISSIP is an organization founded by IBM, Cisco, HP and several Universities with a mission to promote Service Innovation for our interconnected world.

Jim Spohrer is IBM Innovation Champion and Director of the IBM University Programs World Wide,

Haluk Demirkan is Professor of Service Science, Information Systems & Supply Chain Management, and the Founder & Executive Director of Center for Information Based Management at the Milgard School of Business, University of Washington (UW) -Tacoma

[Updated 9/10]

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