Wednesday, October 16, 2013

Speaking on FairPay at Zuora's Accelerate East Conference on The Subscription Economy

I was pleased to present at two sessions in Zuora's Accelerate East conference in NYC on October 16. As noted elsewhere on this blog, Zuora is a company that is driving what they have termed "The Subscription Economy," and provide an important role as thought leader in this rapidly growing space. The event was very stimulating and well attended. Here are the two sessions I spoke at.


Marketing Panel: 
Innovative Pricing and Packaging Strategies
Wednesday, October 16 – 3:45 to 4:45

Moderator: Brian Bell, CMO, Zuora
Panelists:
Matt Shanahan, SVP, Strategy, Scout Analytics 
Steve Woda, CEO, uKnow.com
Richard Reisman, Online Media Consultant/ President, Teleshuttle Corp
Kelly Berry, Marketing, Sailthru
Dave Govan, Shutterstock

Topics/Abstract:   Learn strategies for accelerating your marketing levers to drive business growth and hear best practices first-hand from businesses that have done it. Learn how to use pricing and packaging as a tool to increase customer acquisition, value per customer and reduce churn.


The Future of Media Panel
Wednesday, October 16 – 5:00 to 5:45

Moderator: Brian Bell, CMO, Zuora
Panelists:
Peter Kriesky, Founder, Kriesky Media 
Gregg Hano, CEO, Mag+
Richard Reisman, President, Teleshuttle Corp & Online Media Consultant


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[This post was added on 3/31/17 to fill in a gap in coverage, but dated as of the day of the conference.]

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